Job Description

Location Designation: Fully Remote 

Content Designer, Consumer Optimization (AI & SEO)

New York Life is evolving its consumer digital ecosystem to better support prospects and clients across awareness, education, and decision-making journeys. As search behavior shifts and AI increasingly shapes how consumers discover information, content must be clear, structured, and performance-driven.

We’re seeking a Content Designer, Consumer Optimization (AI & SEO) to execute and optimize consumer-facing content across NYL.com and related digital channels. This role translates strategy into high-performing, well-structured content that improves discoverability, usability, and engagement. This includes supporting and optimizing core product/solution pages, FAQ content, educational content, and campaign landing experiences to ensure content is intuitive and discoverable for both users and search.

You’ll partner closely with the Content Strategist, AI & Consumer Experiences, along with Marketing, Design, Product, Analytics, and Compliance teams to modernize and continuously improve consumer digital content.

Key Responsibilities:

Performance-Driven Content Execution

• Write and refine consumer-facing content across NYL.com and related digital properties, including product/solution pages, educational content, FAQ libraries, and campaign landing experiences.
• Translate search and AI strategy into optimized, structured page updates.
• Improve clarity, scannability, and usability of high-traffic and conversion-focused pages.
• Enhance metadata, internal linking, and page structure to support discoverability and performance.

Optimization & Iteration

• Analyze content performance data to identify opportunities for improvement.
• Conduct content testing and iterate based on engagement, behavioral, and conversion insights.
• Support content refresh and modernization initiatives to keep consumer content current and effective.
• Partner with Analytics to measure and refine content performance over time.

Structured Content & UX Alignment

• Apply structured content standards and tagging frameworks to improve consistency and reuse.
• Ensure content aligns with established consumer journey architecture and messaging patterns.
• Collaborate with Design and Product teams to support intuitive page layouts and interaction flows.
• Maintain compliance and regulatory alignment across consumer-facing content.

What Success Looks Like

• Consumer-facing content is clear, accessible, and easy to understand for both human audiences and AI.
• Content demonstrates measurable improvements in engagement and conversion and is discoverable across traditional search and AI-driven search.
• Customers demonstrate improved comprehension and confidence when engaging with product/solution and educational financial content.
• Digital experiences reinforce trust and transparency at key decision points.
• Content helps consumers understand the breadth of New York Life’s solutions beyond life insurance.

Qualifications

Education

Bachelor’s degree in Communications, English, Journalism, UX Writing, Marketing, or a related field — or equivalent professional experience.

Experience

• 5–7 years of experience in digital content, UX writing, SEO-focused writing, or content optimization roles.
• Experience working within cross-functional digital product or marketing teams.
• Demonstrated experience improving content performance through structured updates and iteration.
• Experience in financial services or other regulated industries preferred.
• Portfolio demonstrating measurable impact on digital performance strongly preferred.

Technical Expertise

• Strong understanding of on-page SEO principles and content performance metrics.
• Experience working within CMS platforms and structured content environments.
• Ability to interpret analytics and behavioral data to inform content decisions.
• Familiarity with schema and structured content principles preferred.
• Knowledge of accessibility and inclusive design best practices.

Please include writing samples or portfolio as a document or link with your resume when applying. If sharing a portfolio link, please include the password if applicable**

Pay Transparency

Salary Range: $90,000-$128,500 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Company Overview 

At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact. 

Our diverse business portfolio creates opportunities to make a difference across industries and communities—inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you’ll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress. 

As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what’s next, and your growth powers it. 

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site .

Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.​

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the  Foundation . We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of .

​Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.

Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees’ needs.

Job Requisition ID: 93608

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